Wholesale to Retail -Fragrances 4 Less

There’s something fun about walking into a fragrance shop. It is part shopping trip, part treasure hunt, and part personality test. One spray says “date night.” Another says “fresh out of the shower.” Another says “I am definitely more interesting than my grocery list suggests.”

At Fragrances 4 Less, located at 100 E. Granada Blvd. in Ormond Beach, owner Matt Kynard has built a local shop around that exact experience.

Matt did not start out in the fragrance business. He spent 15 years in the auto industry before burnout pushed him to look for something different. He had always been interested in fragrances, so he found a supplier and began selling from his home office on Amazon.

Then COVID changed the plan.

When his HOA banned him from working out of the house, Matt moved the operation into an office at 100 E. Granada. A couple of years later, he decided to turn that growing fragrance business into a full retail store.

Today, Fragrances 4 Less offers hundreds of perfume and cologne options, including well-known designer brands and quality off-brand alternatives, often priced 30% to 40% below retail. And according to Matt, many customers are surprised by what happens when they compare scents side by side.

Often, when buyers are given a choice, they cannot tell the difference between the designer name brand and the more affordable alternative.

One of the hottest lines in the store right now, Matt says, is Michael Malul London, a fragrance house whose scents have been getting strong reactions from customers. In some cases, shoppers even prefer them over the big designer labels.

The store serves both men and women about evenly. Men often come in shopping for themselves and for a wife or girlfriend, while women are more likely to be choosing something for themselves.

You can browse some of the available lines at WholesaletoRetail4less.com, but Matt says the best way to find the right fragrance is to stop in, sample the offerings, and let your nose make the decision.

Wholsale to Retail Fragrances 4 Less is open Wednesday through Saturday from 10 a.m. to 6 p.m. For more information, call (386) 238-9091.

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